A growing share of searches in the US now ends in an AI Overview instead of a list of links. ChatGPT answers around a billion prompts a week. When someone types "best roofer near me" or "which dental clinic takes new patients", the AI replies with a short list of names - not ten blue links.
Either your business is on that list, or the job goes to whoever is. Classic SEO doesn't fix this: it ranks pages. AI engines recommend businesses.
Generative Engine Optimization (GEO) is the discipline of making your business the answer. It's all we do - with our own monitoring tool that shows you the actual AI responses, not a vanity dashboard.