LAW FIRMS · AUSTRALIA · NEW ZEALAND · UK

AI visibility for law firms

AI visibility for law firms means appearing when someone asks ChatGPT, Google AI or Perplexity for a solicitor or attorney in their city - before they ever open Google. We make the AI engines name your firm for the legal queries that bring instructed clients, and prove it every month with screenshots of real answers.

Get my free AI audit → What we do ↓

20real queries audited
90day sprint, fixed scope
1guarantee with a refund behind it
0vanity dashboards

The problem

Your customers ask AI who to call

✓ Someone asks ChatGPT "best family lawyer in [city] for a contested divorce" and gets three firm names - the caller instructs one of those three, and you are not on the list
✓ Google answers "do I need a solicitor to contest a will" with an AI Overview that cites two competing firms above every paid ad
✓ Voice assistants pull legal results from Apple Business Connect and Bing Places - profiles most firms have never claimed
✓ AI engines read your reviews, practice-area pages and directory listings to decide who to trust. If yours are thin, you are invisible to the client who never typed your name

None of this shows up in your analytics. You never see the customers who chose someone else because the AI never mentioned you.

The target list

The searches we go after

Exact phrasings clients type into ChatGPT and Google AI before instructing anyone. Your sprint targets the 20 we agree at kickoff - they follow these patterns:

What a client asks	Why it pays
best family lawyer in [city]	The shortlist query behind the largest retainers
how much does a divorce cost in [city]	Fee anxiety is the first prompt, not the last
no win no fee lawyer near me	Compensation clients book from the AI's three names
employment lawyer free consultation [city]	High urgency - instructs the same week
conveyancing fees [city]	Volume work that feeds the practice
is [your firm] legit	The trust check AI runs before naming you
[competitor] vs [your firm]	The comparison referred clients quietly run
criminal lawyer available today [city]	Zero loyalty - first credible name wins

What we do

Be the name AI recommends

✓ Map how ChatGPT, Google AI and Perplexity describe your firm and your competitors across 20 real client queries
✓ Practice-area answer pages written the way people actually ask - "contesting a will", "unfair dismissal claim", not legal jargon
✓ Google Business Profile, Bing Places and Apple Business Connect claimed, optimised and kept in sync
✓ A review engine that turns satisfied clients into the trust signal AI weighs most - replies and velocity included

This is the 90-day AI Visibility Sprint applied to law firms: $2,500, refund-backed, with monthly screenshots of real AI answers. If your website can't convert the traffic, the AI-Ready Website is $990 and pairs with it - we'll tell you in the audit which you need.

FAQ

Common questions

Is this compliant with legal-advertising rules?

Yes. We optimise factual, verifiable information about your practice areas and locations - no outcome claims, no fabricated reviews. Everything stays inside SRA / State-Bar style advertising rules, and you approve every page before it goes live.

Which practice areas does it work best for?

Anything a person searches before instructing: family, wills and probate, employment, personal injury, conveyancing, immigration, criminal defence. If clients ask AI "who handles X near me", we can target it.

How do you prove it worked?

Monthly screenshots of real AI answers to the queries we agreed at kickoff. You can re-type the same question into ChatGPT and see your firm for yourself.

Most clients come by referral - does AI matter for us?

Referred clients still check before they call: "is [firm] legit", "[firm] reviews", "[firm] vs [the other name they were given]". If AI's read on your firm is thin or wrong, referrals leak quietly. That defensive layer is part of the sprint.

How much partner time does this take?

About two hours across the 90 days: a kickoff call, sign-off on fee ranges and practice-area facts, and a short intro to the review flow. We draft, you approve - nothing publishes without your sign-off.

Start

First, see how AI describes you today

Free audit first: we run your business through ChatGPT, Google AI and Perplexity and send you the screenshots. Then you decide about the sprint.