THE COMPACT KEYWORDS METHOD · DONE FOR YOU
Compact Keywords are bottom-of-funnel, low-competition search phrases that convert because the searcher is already ready to buy. We find the ones your customers actually type, build the pages that rank for them in Google, and structure those pages so ChatGPT and Perplexity recommend you too. The method is Edward Sturm's. We do it for you, starting at $2,500.
The idea
Most SEO chases big informational keywords - "what is X", "how does Y work" - and hopes the reader converts later. They rarely do, and AI Overviews now answer those questions without a click anyway. Compact keywords are the opposite: short, specific phrases typed by someone who has a wallet open.
"what is project management software"
"how to manage a small team"
"free call management software"
"cybersecurity audits for clinics"
"standing desks for small offices"
Why it works twice
When someone asks ChatGPT "best call management software for a small team", the model runs a search, reads the pages it finds, and recommends a few names. The pages it trusts are exactly the compact-keyword pages: specific, answer-first, with the product and the facts right there. The same structure that ranks you in Google is the structure an LLM cites.
So one page does two jobs - it captures the buyer searching Google today, and it becomes the source an AI quotes when the next buyer asks. That is why compact keywords sit at the centre of both SEO and GEO. You are not choosing between them.
This is the engine behind our 90-day AI Visibility Sprint - compact keywords are the keyword half of getting recommended by AI for the queries that bring customers.
Two ways to do it
01
Edward Sturm's Compact Keywords is a 13.5-hour course that teaches the whole method end to end. If you have the time and want to run SEO in-house, it is the best money you can spend. We rate it honestly in our Compact Keywords review.
02
If you would rather skip 13.5 hours of video and a learning curve, we run the exact method for you: keyword research, the pages, the internal linking, and weekly monitoring of whether AI engines started recommending you. You get the outcome without becoming an SEO.
We did not invent this method and we do not pretend to. Edward Sturm coined and popularised Compact Keywords. What we sell is execution: the research, the writing and the technical build, done by two founders who use the method on our own site first.
How we run it
Week 1
We mine your real demand - Search Console queries, the questions buyers ask, competitor "alternative" and "vs" searches - and shortlist 5 to 7 high-intent, low-competition phrases worth owning.
Weeks 2–5
One page per keyword: the phrase in the title, URL, H1 and first sentence, an answer-first opening with real facts and price, and a clear path to buy. Built to load fast and be read by both Google and AI crawlers.
Weeks 4–12
Internal links pass authority to the money pages, and we monitor weekly whether ChatGPT and Google AI started naming you for those queries - then strengthen whatever is still on the edge.
Who this fits
FAQ
A compact keyword is a short, specific, bottom-of-funnel search phrase - usually three to five words - that signals the searcher is ready to buy rather than just researching. "Free call management software" is compact; "what is call management" is not. They have low search volume and low competition, but very high conversion, which is the whole point: less traffic, more customers.
Yes. Compact Keywords is a method coined and popularised by Edward Sturm, who teaches it as a 13.5-hour course. We did not invent it. What we offer is done-for-you execution for businesses that would rather have the work done than learn and run it themselves. We give an honest take on the course in our Compact Keywords review.
Normal SEO chases high-volume informational keywords and hopes readers convert later. Compact keywords target people already deciding what to buy, so the pages are shorter, more focused and convert far better. It is also less work: low-competition phrases rank without the backlink campaigns that head terms demand.
Yes, and that is a large part of why they matter now. When an AI answers a buying question it searches the web and quotes specific, answer-first pages - exactly what a compact-keyword page is. The same page that ranks in Google becomes the source ChatGPT, Perplexity and Google AI recommend. One build, two channels.
A first sprint is typically 5 to 7 priority keywords, one page each, built over the first month, then monitored and iterated. Ranking usually starts within weeks for genuinely low-competition phrases. Scope and timeline are agreed up front - no open-ended retainers.
Compact keyword implementation runs inside our AI Visibility Sprint from $2,500, which also covers profiles, reviews and weekly AI monitoring. If you only want the keyword pages, tell us your situation and we will scope it. The free plan below costs nothing and shows you the keywords worth owning before you decide.
Start
Free first: tell us your business and we send back a short list of the compact keywords your buyers actually search, with a read on how hard each is to win. Then you decide whether to run it yourself or have us build the pages.